Luxury car maker Porsche has announced that its order book in the Middle East and Africa for 2022 is its largest for a decade.
The Stuttgart-based auto manufacturer said it delivered 6,841 sports cars across the region in 2021, marking a 10 percent increase compared to the previous year.
Orders for new models rose 37 percent, with the Cayenne premium SUV continuing to win over customers with 2,427 sales representing 35 percent of total volume.
It was closely followed by the Macan which maintained strong growth with 34 percent of total sales amounting to 2,359 units while the brand’s compact SUV recorded a 25 percent increase over the previous year despite a 2022 model year update in the final months of 2021.
The top three volume markets for the regional office were the UAE, Saudi Arabia and Kuwait, with the highest growth recorded in India, Morocco and Saudi Arabia, the statement added.
Dr Manfred Bräunl, CEO at Porsche Middle East and Africa, said: “We are very pleased with the growth we have seen during the past 12 months, given the challenges many industries continue to face.”
Demand for the iconic 911 remained strong with deliveries accounting for 14 percent of total sales representing close to 1,000 units while the 718 Boxster and Cayman were responsible for four percent of sales.
In addition to increasing new car deliveries, the offering from Porsche Exclusive Manufaktur for bespoke colour and trim finishes also witnessed significant growth.
More than 85 percent of all models ordered featured at least one individualisation option available through the brand’s customisation programme.
Last year, Porsche Middle East’s regional office in Dubai extended its successful global pilot of virtual consultation and turned it into a permanent function that is currently available in nine of its markets.
Bräunl said: “We are the first Porsche organisation in the world to develop a virtual sales consultation programme where people can discuss their model of choice directly with a Porsche expert and enjoy a personal tour of a vehicle on display from the comfort of their home via livestream.”
Moving into 2022, Porsche Middle East will see the arrival of many new models, including the latest generation Macan, the all-new GTS version of the Taycan saloon, the 911 GT3, the 718 GT4 RS and the Panamera Platinum Edition.
Bräunl said the brand’s business partners remain committed to continual investment in their market, including Saudi Arabia, Morocco, Egypt and India where the network will almost double with four new showrooms scheduled to open by the end of 2022.
Source:https://www.arabianbusiness.com/industries/retail/porsche-middle-easts-order-book-bulges-to-highest-in-a-decade