Saudi Arabia’s franchise sector is set to enhance its contribution to the Kingdom’s gross domestic product with an initiative by the Small and Medium Enterprises General Authority. This initiative aims to unlock multiple opportunities within the sector.
Also known as Monsha’at, the authority has organized the Commercial Franchise Week, a part of a series of business weeks, in collaboration with various government agencies, banks, and sectors dedicated to trademark allocation for small and medium enterprises.
Scheduled from Aug. 20-24, the event is designed to showcase key initiatives and programs that offer support to entrepreneurs, the Saudi Press Agency reported.
Source:https://www.arabnews.com/node/2358171/business-economy